The best order and pay platform for your venue
Increase spend per head by 30% while reducing waiting time for your customers.
No app download required

No Monthly Fee + Free ServedUp Terminal with Printer worth £150*
*For new customers only, £150 terminal deposit refunded after 1000 transactions.
theUp.co supports 35,000+ venues in Europe
Boost Your Revenue by 30% With ServedUp

Order in 10 seconds
ServedUp is the most frictionless ordering platform for consumers. The quicker it is to order, the quicker it is to order again, leading to increase spend per head.
Next Generation POS
Use our cloud based POS to free up your staff to interact with guests and save £1,000's on hardware and software licences.
5.45″ HD Touchscreen Terminal with Printer included.


Rewards & Offers Platform
Claim offers from brands and be rewarded for your venues performance.
Earn £1000s of extra revenue per month through menu sponsorship
“Game changing solution which increases profitability and will revolutionise the industry and the way that guests order in hospitality settings. We estimate that our spend per head is 30% higher than it would be if we did not use ServedUp. ”

How it works for Customers?
How ServedUp Helps Your Venue?
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Increase Revenue
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Help Staff & Reduce Errors
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Boost Customer Satisfaction
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Speed up Service

Boost Revenue by 30% with Order and Pay at tables
The ease of ordering is directly associated with consumption rates. We estimate that our spend per head is 30% higher than it would be if we did not use ServedUp.
The customer experience is also improved dramatically as speed of service is maximised and often guests comment on how quickly their drinks are served. Customers are more likely to order another round of drinks if they know that it will only take a few minutes.

Improve efficiency & cut errors by over 30%
ServedUp allows you to streamline processes in your venue, helping to reduce costs. With ServedUp this is achieved as waiting staff must only run drinks to the table and clear glassware.
Staff do not take orders at the table which requires experience (and often higher rates of pay), they also do not have to spend time inputting orders at an EPOS terminal where mistakes are often made unless staff are experienced and well trained.

76% of Customers Expect Order at Table solutions post lockdown
Customers want to spend more time with their friends and less time queuing at a bar. This is only made worse when things get busy....
Recent surveys have suggested that order to table is the new expected norm and leads to a far higher customer satisfaction. It is starting to play a role in peoples decision making of which bar to visit.
ServedUp helps speed up your service and therefore make your customers happy!
Reduce waiting time to under 2 minutes on average
Customers can now order and pay in a matter of seconds when they enter your venue. This significantly reduces the amount of time to get a first drink in a customers hand, leading to you giving them more time to purchase more.
We have been able to reduce venues average waiting time for a first drink by over 50% to under 2 minutes.
One Solution, Multiple Uses
The Hawks Nest Bar
ServedUp facilitates ordering across the entire hospitality sector, from traditional British pubs to digital-only venues such as the Hawks Nest.
Read more about how we boosted revenue by 30% at the Hawks Nest:
*ServedUp hardware refunded after 1000 transactions